About Triple Helix
Too many circular initiatives fail because they focus on just one aspect of circularity, without a holistic strategy to support them. We created Triple Helix to change that.
We learned what effective circular implementation looks like while working at Philips, a world leader in the Circular Economy. There, we applied circular strategies across a wide range of products, from consumer care devices to regulated hospital equipment. This experience showed us how to make circularity work in complex industries, balancing business goals, regulation, and real-world constraints.
But outside of Philips, we saw a persistent gap: companies understood circular theory models and tracked circular metrics, yet struggled to turn these into practical solutions. Too many circular initiatives failed because they focused on just one aspect of circularity, without the right Building Blocks in place to make them succeed.
We created Triple Helix to bridge this gap—helping product manufacturers move from ambition to real-world impact.
About us
Triple Helix is a joint venture between two experienced circularity professionals:
Cameron Watson – Founder of Hypha Insight, a sustainability strategy consultancy helping organizations embed circularity into their products and business models.
Cameron Watson - Hypha Insight
Juan Bakker – Founder of Start the Ripple, specializing in driving circular innovation and sustainable transformation.
Juan Bakker - Start the Ripple
Together, we combine deep expertise in sustainability strategy, circular design, and business model innovation to help companies implement circularity in a way that is structured, scalable, and impactful.